Museum of Brands Packaging and Advertising

If you're a slave to labels and fads then a visit to the Museum of Brands, Packaging and Advertising, just off Portobello Road in Notting Hill, is a must- see while you're in London. It is a fun and evocative way to engage with the history of consumer culture and trends.

One of the newest museums in London, and perhaps one of the trendiest, offers visitors the chance to reconnect with iconic images, brands and objects- and not all of them English. Posters, toys and games from your childhood, as well as food items and fashions are all on display. The entire collection numbers over 12,000 nostalgic objects from Robert Opie's collection (which he began when he was 16!) - all of which show just how consumers have filled up their trolleys for decades.

On at the moment, apart from the permanent displays, the Museum has set up a special exhibition to celebrate 250 years of Guinness, and uses examples of its print and broadcast advertising to show off this easily recognisable and well- loved brand.

Even more timeously, in the wake of the UK 2010 elections, the 'Political Mugs' exhibition highlights political changes, moods and public attitudes towards politicians for the past 200 years. This is where to come if you want to see your favourite (or least favourite) politician souvenirs - from cartoons and caricatures, to toilet rolls and board games.